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  • Writer's pictureAustin Maddox

What is Google Advertiser Verification?

Google advertiser verification is a process through which Google verifies the identity and business operations of an advertiser on its platform. This is done to ensure that the advertiser is a legitimate business and is complying with Google's policies.

Advertiser verification is part of Google's broader efforts to increase transparency and trust in online advertising. Advertisers who are verified by Google are more likely to be trusted by users and are less likely to be associated with fraudulent or malicious activity.

To become verified, advertisers need to provide Google with information about their business, such as their name, address, website, and tax identification number. Google may also ask for additional documentation, such as business licenses, bank statements, or other forms of verification.

Once a business has been verified, they may receive a verification badge on their ads or on their Google Ads account. This badge indicates to users that the business has been verified by Google and can help increase trust and credibility with potential customers.

What kind of documents will I need to submit for Google Advertiser Verification?

Organizations are required to submit one of the following registration documents for advertiser identity verification. Acceptable documents include:

  • Any document, notice, or letter either issued by the IRS or stamped by the IRS that states your Organization name. Some examples are CP575, 147C, CP299, 988, 937, 1050, 5822 etc.

  • Forms submitted to the IRS will only be accepted if a copy of the form is available on the IRS website. Some examples are Forms 8871 and 990.

  • Certificate of Business Incorporation issued by the state where you conduct business activities that states your Organization name

  • Your most recent SEC filing (e.g., 10-K, 10-Q or 8-K forms) that state the Organization name

  • Business credit reports that state your Organization name from Experian, Equifax, TransUnion or Dun & Bradstreet.

Organizations may also provide their Employer Identification Number.

Individuals and authorized representatives must submit a government-issued photo ID as part of the verification program. Acceptable documents include:

  • Passport

  • State identification

  • Driving license

  • Permanent resident card or Green card

For individuals, the government-issued photo ID must be issued in the US; for authorized representatives, the government-issued photo ID can be issued in any country.

This all sounds a bit complicated, is there anyone that can help me?

frustrated computer user over laptop

Contact me! As a qualified professional who has experience with the Google Advertiser Verification process, I can provide hands-on guidance every step of the way, and help you get your Google Ads campaign up and running to help grow your business.

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