top of page
  • Writer's pictureAustin Maddox

What is a Google Ads Manager Account and why do I need one?

As the digital landscape continues to evolve, businesses of all sizes are investing heavily in online advertising to capture their target audience's attention. Google Ads has become an integral part of marketing strategies, allowing advertisers to promote their products and services through search campaigns. For agencies or digital marketing professionals handling multiple clients, managing individual Google Ads accounts can be a cumbersome task. Thankfully,

Google Ads Manager Account Screen
Google Ads Manager Account Screen

offer a streamlined solution, providing numerous benefits for efficiently running search campaigns across multiple clients.

  • Centralized Account Management

One of the primary advantages of using a Google Ads Manager Account is the ability to manage multiple client accounts from a single centralized dashboard. Instead of logging in and out of individual accounts, marketers can access and oversee all clients' campaigns in one place. This consolidated approach saves valuable time, simplifies monitoring, and makes campaign adjustments more effective.

  • Easy Client Onboarding and Access Control

When working with multiple clients, onboarding each one into a separate Google Ads account can be time-consuming. A Manager Account streamlines this process, enabling swift client onboarding and providing controlled access to specific users. With granular access controls, agencies can assign permissions to team members and clients, ensuring data security while fostering collaboration.

  • Efficient Budget Management

Managing budgets effectively is crucial for successful advertising campaigns. A Google Ads Manager Account facilitates this process by providing a comprehensive overview of each client's budget allocation and performance metrics. This allows marketers to optimize budget distribution, ensuring maximum returns on investment (ROI) for each campaign.

  • Streamlined Reporting

Reporting is an essential aspect of any marketing campaign. With a Manager Account, agencies can generate customized reports for each client, highlighting key performance indicators and insights. This feature enables better communication with clients, showcasing the value of the services provided and demonstrating the campaign's success.

  • Time-Saving with Automated Tools

Google Ads Manager Accounts offer access to powerful automated tools that can enhance campaign efficiency. These tools include automated bidding strategies, ad extensions, and Smart Campaigns. By utilizing these features, marketers can save time on manual optimizations and instead focus on strategic decision-making.

  • Seamless Cross-Account Campaign Sharing

Collaboration among team members and clients becomes more streamlined with Google Ads Manager Accounts. Sharing successful campaigns or ad groups across multiple accounts is easy and efficient. This allows agencies to implement proven strategies for various clients, improving overall performance.

  • Consolidated Billing and Invoicing

For agencies handling billing for multiple clients, Google Ads Manager Accounts simplify the process. With consolidated billing, marketers can manage and pay for all clients' advertising expenses from a single billing profile. Additionally, agencies can generate invoices for clients directly through the Manager Account, further streamlining financial management.

In the competitive digital advertising landscape, using a Google Ads Manager Account is a game-changer for agencies and digital marketing professionals handling multiple clients. The centralized account management, easy client onboarding, budget optimization, streamlined reporting, and automated tools make it an indispensable asset. By leveraging the benefits of a Manager Account, marketers can enhance productivity, increase ROI, and deliver outstanding results for their clients while building stronger, long-lasting partnerships.

If you're juggling multiple client accounts in Google Ads, don't hesitate to explore the convenience and efficiency offered by a Manager Account – it might just be the catalyst your agency needs to take your search campaigns to new heights!


bottom of page